Employability and Marketing Education: Insights from the United Kingdom
نویسندگان
چکیده
The importance of developing employability attributes within university graduates is gaining rapid momentum in the UK. One reason for this is that employers in the UK are disappointed by the quality of graduates moving into the workforce; this sentiment has also been echoed by the UK Government. With this in mind, attempts have been made to identify general attributes that lead to employability. However, to-date limited research has been undertaken to identify the key employability attributes for marketing graduates. Consequently, this study explores and identifies the key attributes for marketing graduates from an employer’s perspective. Further, in-depth interviews with marketing educators and experts in the field of employability were utilised to identify how these attributes can be successfully embedded into the marketing curriculum. Eight employability attributes emerge from the data; being (1) Communication; (2) Teamwork; (3) Problem Solving; (4) Work Ethic; (5) Desirable persona; (6) Customer focus; (7) Core Skills; (8) Leadership. These are discussed and potential employability enhancing strategies presented.
منابع مشابه
Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study
متن کامل
A glance at the move from complementary alternative medicine (CAM) to integrative medicine in the United Kingdom (UK), United States (US), and World Health Organization (WHO)'s health care systems
Today's medical world has gained a growing appeal towards CAM/TM which can be seen in the strategies of US in the form of establishing National Center for Complementary and Alternative Medicine (NCCAM) at the National Institutes of Health (NIH) and White House Commission on Complementary and Alternative Medicine Policy (WHCCAMP) at the White House, the annual increase of integration of CAM clas...
متن کاملA glance at the move from complementary alternative medicine (CAM) to integrative medicine in the United Kingdom (UK), United States (US), and World Health Organization (WHO)'s health care systems
Today's medical world has gained a growing appeal towards CAM/TM which can be seen in the strategies of US in the form of establishing National Center for Complementary and Alternative Medicine (NCCAM) at the National Institutes of Health (NIH) and White House Commission on Complementary and Alternative Medicine Policy (WHCCAMP) at the White House, the annual increase of integration of CAM clas...
متن کاملPublic Spending on Health Service and Policy Research in Canada, the United Kingdom, and the United States: A Modest Proposal
Health services and policy research (HSPR) represent a multidisciplinary field which integrates knowledge from health economics, health policy, health technology assessment, epidemiology, political science among other fields, to evaluate decisions in health service delivery. Health service decisions are informed by evidence at the clinical, organizational, and policy level, levels with distinct...
متن کاملReflecting on Experiential Learning in Marketing Education
Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...
متن کامل